McDonalds Recycling Books
Working with Production House Jelly London and directors KITCHEN we were asked to bring Hattie Newman's beautiful hand crafted illustrations into the digital world and animate a film to go along side Hattie's new redesign of the happy meal box.
The film talks about a range of new books made from 40% recycled cups.
we made 15's and 25's versions for TV / Facebook / tiktok / instagram
Production - Jelly London
Art direction - Hattie Newman
Director - KITCHEN
Producer - Tom Henneberry
Animators- Rory Waudby-Tolley & Jim Cascarina
Composite and version wrangling - Jim Cascarina