McDonalds Recycling Books
Working with Production House Jelly London and directors KITCHEN we were asked to bring Hattie Newman's beautiful hand crafted illustrations into the digital world and animate a film to go along side Hattie's new redesign of the happy meal box.
The film talks about a range of new books made from 40% recycled cups.
we made 15's and 25's versions for TV / Facebook / tiktok / instagram
Production - Jelly London
Art direction - Hattie Newman
Director - KITCHEN
Producer - Tom Henneberry
Animators- Rory Waudby-Tolley & Jim Cascarina
Composite and version wrangling - Jim Cascarina
![](https://cdn.myportfolio.com/8b1637dcca76e77d0b21dc4dd832d4ca/9ce8b78c-f2e1-4fff-a958-5a7799d656c1_rw_600.gif?h=fe58f65ac6216c92cadd51a82fbf03d8)